English Heritage was looking to increase educational trips and ignite students’ enthusiasm with unique and memorable learning experiences at English Heritage sites in the South West and West Midlands. Locations included Portchester Castle, Stonehenge, Osborne and Carisbrooke Castle.
The challenge was to reach decision makers at schools with informative and educational adverts. As the UK’s largest network of educational professionals, TES enabled them to reach millions of engaged teachers, anytime, anywhere, making it the ideal choice.
Working alongside English Heritage, we helped plan and deliver a high impact campaign. To maximise engagement the campaign comprised of digital advertorials and MPU adverts on TES Jobs, Resources and Community. All traffic was directed to bespoke branded landing pages built by us and hosted on TES connections.
Advertorials offer brands great creative scope to stand out from traditional ads. They appear and feel like editorials designed to blend in with content in the TES magazine - creating a seamless ad experience. While the MPU format occupies a prime spot among TES content for maximum impact.
This partnership proved to be a real success, driving some fantastic traffic volumes and engagement results for English Heritage. The campaign online saw an impressive 850,119 impressions and 664 clicks. While the advertorial also showed the strength of the partnership with 295,633 impressions.